Business Personality Assessment: Outsource and Network With Ease


Ask most entrepreneurs about their list of “day job” complaints and most of them will talk about fulfillment, making a difference, flexibility and maybe money. What they won’t say—even though they definitely feel it—is that working for someone else means they have to abide by that person’s rules. And not just when it comes to vacation planning and clock punching.

When you work for someone else, you are required to abide by their rules in all things.

Staff writers work the stories they are assigned—whether they’re interested in the subject or not.

Sales persons represent the product lines the company offers, regardless of other, better options.

Teachers follow an approved curriculum—never mind that students have been shown to learn better with a more updated system.

Not only that, but when you have a day job, you must conform to the company culture as well. Christmas parties may not be optional, even for a true introvert. Open doors may be policy, even if you work best in absolute quiet.

So you leave the corporate world behind. Finally, you’re going to run your business your way. But then, doubts begin to creep in.

You see that super successful business owner and she’s always dressed beautifully and perfectly made up, so you begin to think you have to look like that, too. Or you follow another well-known business owner who is continually encouraging you to outsource everything so you can work just a handful of hours each week. Or maybe you stumble across a coach who insists that they only way to grow your following is through live, on camera webinars.

Suddenly, all that freedom you envisioned starts to feel pretty restrictive. Your business is no longer your own—or so you think.

Here’s what you need to remember: This is your business, and you get to run it your way. But first you have to know what that means.

For so many of us, we’ve spent so much time trying to conform to what we think is expected of us, that it’s nearly impossible to know what we really want. And not only do we not know what we want, but we don’t know what makes us…

  • Work most efficiently and effectively
  • Happiest and most fulfilled
  • Most comfortable when it comes to working with others

Figure those things out, and you’ll love your business as much as you thought you would when you sat down in your home office for the very first time. Even better, you’ll be more successful because of it.

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The problem for solo-entrepreneurs is that your business requires you to wear many hats. While you might get to indulge your inner introvert by hiding behind your computer monitor, your business will suffer if you don’t put yourself out there in the form of marketing and networking.

It’s clear that no matter which side of the introvert/extrovert divide you find yourself on, managing a business can be uncomfortable. It’s easier though, if you first know exactly where you fall on the scale.