Welcome to How to Plan & Schedule Your Emails Like a Boss
This workbook shows you how to effectively plan and schedule your emails.
Emailing your subscribers valuable content on a regular basis is a key part of running a successful online-based business. Yet, many business owners feel overwhelmed deciding what to email and when.
The best way to feel confident and stick with consistent email communication is to create an email plan. After you’ve read and completed the worksheets in this guide, you’ll have an email marketing plan and personalised strategies for implementation in your business.
The seven steps in this workbook address different components of planning and scheduling emails. First, you’ll determine how often you want to email your list. Then you’ll decide on email tools, brainstorm what your readers need to know, and develop product release and editorial calendars. Lastly, you’ll begin to curate sharable content and start to batch produce your emails.
When you take control of your email marketing, instead of winging it each day, you set yourself up for increased business success. By knowing who you email and why you’re emailing them, you can provide better value to your subscribers.
The result is a more engaged email list. This is how you develop relationships where your subscribers value what you share and look forward to receiving your emails.
Let’s get started!
How to Plan and Schedule Your Emails Like a Boss
Welcome + Workbook Download
After you’ve read and completed the worksheets in this guide, you’ll have an email marketing plan and personalised strategies for implementation in your business.
How to Plan and Schedule Your Emails Like a Boss – Progress Checker
Step 1: Determine Your Ideal Email Schedule
It’s important to know your email goals. You aren’t sending emails just for the fun of it. Think about what you’d like to have occur by regularly emailing your subscribers.
Worksheet: Determine Your Ideal Email Schedule
Step 2: Choose Your Tools
Once you’ve determined your ideal email frequency, you will need to find the right tool to help keep you accountable. Consistent planning requires little more than a calendar. It doesn’t matter which one you use, as long as you commit to using it regularly.
Worksheet: Choose Your Tools
Step 3: What Does Your Subscriber Need to Know?
Your readers value your experience, knowledge, and ability to help them in some aspect of their lives. They see you as a leader in your field. You should rely on your knowledge, experience, and feedback to share content you know they’d love and benefit from receiving.
Worksheet: What Does Your Subscriber Need to Know?
Step 4: Create and Maintain a Product Release Calendar
This step is crucial because your most important emails will be about your own products and events.
Create and Maintain a Product Release Calendar (Option 1)
Worksheet: Create and Maintain a Product Release Calendar (Option 2)
Step 5: Plan Your Editorial Calendar
At this part of the workbook, you’ll be referencing the content and worksheets from each of the last four steps. Here’s how each step will help you create your editorial calendar.
Worksheet: Plan Your Editorial Calendar
Step 6: Curate a List of Sharable Content
However, you should NOT skip your regularly scheduled email or wait until you feel inspired to write. First, that’s not a smart business decision. And second, who knows when you’ll feel inspired.
The point is simple: stick with your email routine, even when you don’t feel like it.
Worksheet: Curate a List of Sharable Content
Step 7: Batch Your Work
Remember, it’s far easier to spend one day per week writing all your emails than to try to write one email per day.
Worksheet: Batch Your Work
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