Welcome to Social Media Posting Planner
WHY YOU NEED A PLAN
My all-time favorite quote is credited to Benjamin Franklin: “If you fail to plan, you plan to fail”. These few words can be applied to absolutely any area of your life but they apply especially to your social media marketing. Fly-by-the-seat-of-your-pants social media marketing won’t get you the consistent results you’re looking for. You’ll waste time, energy, and money, and you’ll find yourself frustrated at your lack of results. A good plan makes social media fun again.
- Eliminate writer’s block. No more sitting in front of your computer confused over what to put on social media. With a plan – ideally in calendar format – you’ll know when to mention your holiday specials, promote live events, or tell your followers about your new podcast episodes. You can also plan out daily themes, similar to the #ThrowbackThursday posts you see on Facebook every week. Choose daily or weekly themes for your posts and the topics and products you’re promoting will simply fall into place.
- Avoid gaps in posting. What happens when someone posts daily for two weeks then disappears for a month? Basically, people will forget about them and they’ll have to start from square one to develop those relationships again. How often you post is entirely up to you but if you know you’ll have spotty internet service while on vacation, plan ahead and either schedule those posts or enlist a virtual assistant to publish posts and engage on your behalf while you’re gone. Don’t just hope for the best and then be surprised upon your return that your engagement stats have plummeted.
- Ensure you’re promoting the most important products/offers. Promoting affiliate offers should definitely be part of your passive income strategy but are you promoting the best products for your audience? Knowing your ideal audience is paramount to choosing affiliate products but that doesn’t mean promoting everything that comes across your feed. Be choosy; one coach I know said she’ll only promote something if she would recommend it to her mother and sister. Adding these products to your social media plan allows you to be picky and choose only those programs that will benefit your client.
- Brand awareness. Plan out when you want to go live on Facebook so you can promote those events. What will you talk about? Will you host monthly Q&A sessions? If so, when? You’ll likely come up with dozens of ways to develop your brand awareness and it’s easier to schedule these things on your social media calendar. Not only does it save you from not knowing what to say but your virtual assistant will also be in the loop and can help keep you on track.
- Social growth. We all want huge followings on social media and more name recognition but it takes time and patience to grow that following organically. Yes, there are people who will offer you quick ways to accomplish this (usually by using bots or other unsavory techniques) but to really get a grip on what your audience needs and wants, you personally have to interact with them to some extent. Block off time on your calendar to personally interact with your audience, even for 30 minutes a day. Choose a time of day when you KNOW your audience will be online for best engagement. If you want to offer a whitepaper or other treat for your social media audience, adding that to your social media calendar will allow you enough production time as well as promotion time. Create a buzz about this gift and gain even more followers! When you have a social media plan in place, you’re taking out all the guesswork of what to post, what to chat about, and what your audience wants to hear from you.
Follow the steps in this planner to get started but keep up that momentum by planning more weeks into the future. As you finish one week, go to the end of your calendar and add another week’s worth of plans. Or get bold and start scheduling a month at a time. No matter how you fit this task into your day, planning your social media will be a lifesaver for you.
The Social Media Posting Planner Covers:
- Step 1: Know Your Platforms
Talking to an empty room isn’t productive, and neither is posting on social platforms your ideal client abandoned a year ago. Be smart about the platforms where you spend your time by comparing them in advance.
- Exercise: Conduct some market research and determine the social media platforms your ideal audience uses.
- Step 2: Create Your Editorial Calendar
Never again wonder “what should I post today?” An editorial calendar means you’ll never waste time or miss opportunities, because you’ll always know what’s coming up next.
- Exercise: Explore your editorial calendar options. Do the features and budget work for you?
- Step 3: Create Your Branding Guidelines
Consistency is powerful when it comes to your branding online. Not only should you post regularly to your chosen platforms but if you use multiple platforms, your color scheme and profile name should be consistent across them.
- Exercise: Create Branding Guidelines and share it with all your team members and service providers.
- Step 4: Prioritise the Big Events
Make sure you have room for those immovable events by getting them in your calendar first.
- Exercise: List your upcoming events for the next year and those dream events you hope to attend. Look at dates, fees, and locations; then prioritize.
- Step 5: Include Important Marketing and Visibility Pieces
Now that you’ve got the big stuff scheduled, remember all the smaller marketing pieces that you should promote regularly.
- Exercise: Take inventory of your content + reuse for social media posts.
- Step 6: Social Media is Visual
Develop a plan for creating graphics you can share on all your preferred platforms.
- Exercise: Weigh the pros/cons of different photo outlets.
- Step 7: Embrace New Ways to be Seen
It’s imperative that you stay up to date on the new features of your chosen platforms and that you embrace them enthusiastically.
- Exercise: Step out of your comfort zone + experiment with new social media features.
- Step 8: Don’t Forget to Have Some Fun
Your social accounts will have a lot more traction if they’re not all business, all the time.
- Exercise: Take note of all the fun stuff in your life that you can share on social media.
- Step 9: Automate Where You Can
Automation is a wonderful part of technology and with hundreds of platforms to choose from, every budget can afford some level of automation.
- Exercise: Compare social media management platforms.
- Step 10: Get More Mileage Out of Every Post
Always look for ways you can repurpose the work you’re already doing and social media posts are no exception.
- Exercise: Organize your past social media posts along with past photos, videos + blog posts. Think of ways to mix/match to make new posts. And if your files are not organized, delegate to your VA to organize your files with clear titles for easy access.