Welcome to Re-Engage Your Subscribers (Planner)
DON’T GIVE UP HOPE IF YOU DISAPPEARED FROM YOUR EMAIL SUBSCRIBERS
It happens to the best of us: we have great plans and intentions for growing our businesses and we vow to email our subscribers regularly; but then life and/or business events get in the way and those awesome plans are forgotten or given a lower priority. Whatever you do, don’t condemn yourself or consider this an epic failure. The beauty of being human is we’re allowed to make mistakes and there’s always a way to start over again.
Yes, if you stop emailing your subscribers you run the risk that they will forget about you and start deleting your emails when you start writing again. One way to combat that problem is to create a brand new freebie just for these subscribers, as a kind of peace offering and to once again show them your expertise. For some, that freebie will be enough incentive to stay subscribed; for others, they may unsubscribe after downloading your freebie. Don’t give the unsubscribes a second thought; they just identified themselves as people who aren’t interested in what you have to offer and that’s OK! Instead of begging and pleading for them to come back (and never spend a dime on your services), move on and attract new followers in your target market.
Another way to win your subscribers’ trust is to be honest and authentic about why you disappeared. One virtual assistant I know stopped emailing her list for quite a few months because she had a baby and her oldest child went off to college, so she was adjusting to a lot of life changes in addition to working on her client work in between diaper changes. Sometimes life just takes priority and we adjust the best we can. I don’t think anyone would fault her for not emailing her list during all of this chaos.
In a perfect world, having a contingency plan for that unexpected chaos would keep your business running smoothly so it’s worth thinking about having a budget for outsourcing. A virtual assistant can help you keep up appearances during difficult times but making this outsourcing process smooth requires quite a bit of pre-planning and budgeting.
Marketing your business should never have an end date; it’s a continuous cycle where you should always have prospects entering your sales funnel and inquiring about your services and programs. So even if you have to start nurturing these cold contacts all over again, all is not lost because you will attract others with your offers and marketing efforts. Going forward – and with the help of this planner – you will create a process for staying in touch with your email list and you’ll be excited to make offers instead of dreading what to write. It’s all in the planning!
The Step-by-Step Re-Engage Your Subscribers Planner Covers:
- Step 1: Renew Your Commitment to Community Building
Instead of seeing your email subscribers as simply a way to make money, think of them as your community, the group of people who look up to you to help them solve a problem.
- Exercise: Set your email marketing intention.
- Step 2: Review Your Current Opt-ins
Your free content should naturally lead to your opt-ins, which should naturally lead to your paid offers.
- Exercise: Create consistent messaging.
- Step 3: Ask Them What They Want and Need
When in doubt about what your community needs from you, simply ask them.
- Exercise: Create a survey.
- Step 4: Get Personal
Let your community get a glimpse behind the curtain and see what’s really going on in your life and/or your business.
- Exercise: Write a “Here’s What I’m Up To” email.
- Step 5: Bring Them Back to Your Blog
Driving traffic back to relevant blog posts is a great way to create more engagement, both on your blog post itself as well as on your social media post.
- Exercise: Write a “Here’s What’s New” email
- Step 6: Invite Readers to Connect in Different Ways
The more ways you connect with your readers, the more likely they will be to engage with your emails.
- Exercise: Optimize and create consistent branding across all your platforms.
- Step 7: Don’t Lose Your Momentum
Relationships take time, nurturing, and caring to develop into something more than pen pal status.
- Exercise: Plan your autoresponder sequence.
- Exercise: Plan the frequency of your emails.