Make Your Personal Brand POP in 5 Easy Steps
Personal Brand – Your Unique Promise of Value
There is competition in every industry. Personal Branding is how you share your voice, vision and heart to create a remarkable, compelling and unforgettable brand to stand out in today’s crowded marketplace.
This self paced training is ideal for a female entrepreneur in an existing business who wants to create a compelling personal brand; or one who is considering a re-brand.
Personal branding is the way of clarifying and communicating what makes you different and unique, and then using your voice, vision, heart to guide your business decisions. It’s about understanding your unique attributes and using them to separate you from your competition.
THE BENEFITS OF A STRONG PERSONAL BRAND ARE:
Create visibility and presence.
Once you know what is unique and compelling about you, use that information to create visibility and presence in your industry.
You learn how to differentiate yourself from everyone else in the same business.
You develop incredible self-understanding about what makes you unique, valuable and powerful.
Attract the ‘right customers’
Compelling brands attract the right customers because ‘everyone’ is not your target audience.
Most people can’t clearly say the value they’re providing in their business which is why they putter along, never really going anywhere.
But once you have a well-defined brand promise, you won’t be afraid to make it known loudly and clearly. People know exactly who you are and the tremendous value you provide.
In this training I’ll guide your through those critical steps and tasks.
Here’s what’s included:
Step 1: Identify the what and why of your brand promise.
This process will drive how you craft your brand. Each one of you have different values, needs, passions, mission, vision, strengths, attributes and goals.
How you articulate and communicate these principles speaks volumes as to who you are and who you want to serve. It is an essential building block in the foundation of your brand.
Step 2: Understand your ideal client.
You can’t be everything to everyone, so be something to someone! Your someone is not a single person, but a group of people who want to buy your product or service.
In this section we’ll identify, define, and create a specific avatar for your Ideal Client, based on the pain you solve, their challenges and your solutions.
Step 3: Spying on your competitors.
Learn what the competition is doing so that you’ll know your point of differentiation. Define your goals.
In this section you’ll study your competitors’ products and strategies so that you can create something that really stands out.
Step 4: Blow away the competition. Ensure your product or service can deliver on your brand promise.
In this section you’ll analyse of your service weaknesses and along with customer feedback, this will help you decide this. Sometimes, your current services can simply be repackaged and sold with the new UVP.
Step 5: Write your unique value proposition.
Communication of your value proposition to the right audience is crucial. You don’t need to communicate to all people, just the right people.
Once you have documented your brand promise everything in your business will become a lot clearer. It will drive all your decisions.
This training comes a self paced modules and worksheets to help you digest the information and formulate your thoughts.
Give Your Brand a POP