Welcome to Preparing for Your First Facebook Livestream
WHY FACEBOOK LIVESTREAMING IS THE BEST SOCIAL MEDIA INVESTMENT YOU CAN MAKE
It’s pretty clear that video is a powerful tool for everyone doing business online, and it’s no secret that Facebook especially loves video. But would it surprise you to know that your audience loves it, too?
Think of it this way: Your audience likes what you have to say but they want to KNOW you before they spend any significant amount of money with you. If they’re not local and can’t meet you in a coffee shop, how do they know you’re the real deal? By watching your livestream.
Fans from around the world can see your energy and hear your voice on a livestream, all of which paints a picture for them of your coaching style. Not everyone’s energy or coaching style will mesh with their prospects, so consider your livestream videos a test run for those fans still on the fence. If they can’t meet you in person, meeting you via livestream is the next best thing.
You as a coach also benefit from livestreaming because you get to know your audience better based on the questions and comments you receive while livestreaming. Take that idea one step further and livestream inside your closed or secret Facebook Group. In a private space, your members are more prone to ask questions or share experiences they wouldn’t necessarily want public, so you can dig a bit deeper inside a group to identify certain pain points. The more you know about your audience, the better you can create products or classes that will really help them.
Livestreaming can also add an element of surprise for your audience if you make time-sensitive offers. Create a sense of urgency by limiting your offer, either to the first XX number of customers or make it expire at a certain time. This way fans who are watching live have the opportunity to get a great deal while those watching the replay will make a point of paying closer attention to your livestream notifications so they don’t miss out again.
Adding livestreams as a bonus to your paid group adds significant value, especially if they occur on a regular basis. A monthly or weekly Q&A or a series of training classes allow your paid members access to you so you can help them on a more personal basis. These regular meetings also allow you to learn more about them and to stay up to date on what they need and where their struggles lie.
The Step-by-Step Facebook Livestream Planner Covers:
- Step 1: Preparing for Your First Livestream
As easy as it is to grab your cell phone and just hit the Facebook LIVE button, doing some prep work is always advised, especially if you’re looking to expand your reach and solidify yourself as an expert in your field.
- Exercise: Review your equipment and upgrade if needed.
- Step 2: Know Your Goals
Before you can plan for and host a meaningful Facebook live, you have to know why you’re doing it in the first place.
- Exercise: Brainstorm your Facebook Live goals.
- Step 3: Create Your Script
Impromptu livestreams can be fun, but if you want to reach your goals, it helps to have a script.
- Exercise: Create your talking points.
- Step 4: Build in Some Interaction
YOU need to reach out to your community to learn about what they need and what better way to do that than with livestream video.
- Exercise: Add interaction into your script.
- Step 5: Get More Viewers on Live
The more people who see your livestream, the better: Better engagement; increased social followers; increased sales.
- Exercise: Make a plan to increase viewers.
- Step 6: Know Your Schedule
While most people will catch the replay of your live, it’s helpful to schedule your event during peak times for a few different reasons.
- Exercise: Plan your Facebook live schedule.
- Step 7: Choose Your Format
There are multiple ways to structure your livestream, and each one will attract a slightly different audience and have a slightly different outcome.
- Exercise: Explore various livestream formats.
- Step 8: Practice & Critique
If you want to have a more successful Facebook live, it’s important.
- Exercise: Watch your practice session and note areas for improvement.
- Step 9: And Then What?
Celebrate this accomplishment because not everyone has the courage to put themselves out there on video for the world to see.
- Exercise: Create a repurposing plan.